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How much does it cost to acquire a new customer? With intense competition and the time-sensitive nature of HVAC repairs, most consumers make quick decisions on whom to hire. This means the cost can often be very high to get a new customer. So how do you grow HVAC sales without a big investment in advertising and focusing on finding new customers? One answer is to look to your existing customer base.You probably already use maintenance agreements to generate a great revenue stream, but what about those customers that only have one-off service calls? Are you actively marketing to them, or do you lose track after the first call? How do you stay top of mind so that you’re the company they call for that next service event?
The key to increasing HVAC sales is becoming more relevant to your customers. You want to be their very first call whenever they have an HVAC question. For this to happen, you need to maintain records of all of your prospects and customers, and you need to market to them in relevant ways.Here are four ways to become more relevant to your customers:
It takes a lot to earn the trust of a new customer. Once you’ve earned that opportunity, it’s important to keep building that customer relationship. Do this by keeping track of customers, identifying different customer segments, and keeping your brand in front of them while delivering value. Each of these steps helps to build new business in a way that benefits you both, and will help grow your HVAC sales.