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Almost everyone knows businesses benefit from generating positive online reviews. However, is it a worthwhile investment of your time and energy to not only create a strategy but also actively pursue review collection? The short answer: absolutely.
Not only do positive online reviews help establish credibility with potential customers, but they also have a direct impact on your conversion rate, your Google ranking, revenue and overall marketing expenditures.
With FieldPulse’s Review Management feature, tradies and business owners can start generating reviews and reaping these benefits faster than ever.
Before using review management software, identify and audit the platforms that are key to your success. Whether you’re looking to get more reviews on Google, Facebook or Yelp, look into how represented your niche is on each platform.
Then, choose which are most relevant to your needs and offer the highest average number of reviews per business while recording your existing reviews on each site. This helps determine where you should focus most of your attention.
Top-notch review management is crucial as 82% of consumers check online reviews for local businesses, with 9 out of 10 doing so before booking a service. In addition, 84% of people trust online reviews just as much as references from their friends. The math is simple: the more positive reviews you’re able to collect, the better chance you’ll have at attracting customers.
Having numerous positive reviews also shows potential customers that you’re a quality service provider with a superior customer experience. However, if you receive a negative review, you shouldn’t just ignore it. Crafting a clear, empathetic response shows potential customers that you’ll engage with an issue to make it right.
This is because 68% of consumers trust a business’s reviews more when they have a mix of positive and negative feedback. Meanwhile, 30% of consumers get suspicious when they don’t see any negative reviews. So, don’t worry if you have a few negative reviews sprinkled here and there, as no negative reviews can hurt your credibility with consumers.
For tips and templates on how to respond to both positive and negative reviews, visit FieldPulse’s Business Playbook.
With our Review Management feature, you’ll no longer have to remember to ask for a review once the job is complete. By utilising our customisable automatic triggers, you can automate a review request to be sent out at your preferred job progress stage.
Whether that’s in progress, pending, completed, or with a custom time frame, FieldPulse makes collecting reviews remarkably easy.
To check your reviews, simply open the FieldPulse app. You can generate reports to receive outstanding insight on your average feedback score, plus see which of your technicians offer customers the best customer service performance.
There’s no doubt that online reviews are critical to the perception of your business. But did you know that these reviews directly affect your overall revenue? According to a Harvard Business School study, businesses that increased their ranking by one star saw a 5-9% increase in revenue. If this doesn’t light your fire to generate more reviews, we’re not sure what will.
Increasing your business’ online reviews also boosts your overall marketing ROI. Google takes positive reviews into account for search engine optimisation (SEO), meaning that the better your reviews are, the better your Google rankings will be.
Once you’ve built up some positive review momentum, the cycle will be self-sustaining as more and more customers find and purchase services from your business due to their superior perceived value.
This will not only help your business spend less money on advertising overall, but it will also increase your conversion rate.
With our review management feature, not only are you able to request external reviews on Google, Facebook and Yelp, but it’s also possible to ask for internal feedback to get a pulse on how each of your techs provides customer service.
Once you’ve collected enough internal feedback, you’ll be able to generate reports on that data to gain insight into which of your techs are performing best with customers. Plus, you can determine who could use a little extra coaching.
Building your online credibility is a worthwhile investment, but why pay extra for a platform to manage your review generation process when you can manage it directly from the FieldPulse app?
Our integrated field service management software helps business owners achieve rapid growth by automating their operations and maximising efficiency. FieldPulse is easy to learn and use for even the least tech-savvy technicians, with free top-notch support accessible whenever you need it.
Book a demo today for a personalised walkthrough or start a Free 7-Day Trial if you’d prefer to explore each of our platform’s incredible features at your own pace.
